This was the title of a fascinating FastCompany article. It is a well-known fact that many famous people in history and present day use doodling as a way to improve their creativity. Such renown people are Einstein, Ford, Tesla, JFK, Clinton, Jobs, Ellen….
It is an encouraging finding because our mission is to provide kids with erasable backpack + chalk markers so that they have the freedom to doodle on it, to create a truly unique bag with their own doodle arts, and to boost creativity & memory at the same time. It is a two-fold benefits.